If I had seconds to get ready and could choose only one item of makeup, it would be a concealer. It’s indispensable for brightening dark circles and hiding discoloration and blemishes. And yet it’s the product that most dissatisfies wearers.
People want crease-free, smooth, moist, lasting camouflage, but here’s the rub: a “matte” concealer will typically offer coverage and longevity in return for looking a little dry as the day wears on. A “radiant” concealer will generally be moisturising to circumvent this, but will usually settle a little in fine lines. This is technically unavoidable, and so choosing the right one is really a question of looking at your skin’s natural characteristics and compromising a bit.
