Listen in to any corporate conference call, whether the company is in retail or telecoms or finance, and there’s a good chance you will hear: “We need to be a tech company.” But what does that mean?
For a start, here is what it does not mean. Just as money cannot buy happiness, it cannot turn a company into a tech-savvy star. Investment is necessary but far from sufficient: Not all tech initiatives pay off. Nor does being an early adopter mean much; indeed, that can become a money pit if the investments are in tech alone.
