Walmart is redesigning the packaging of its Great Value store brand to help customers instantly spot whether that bag of spicy chips is gluten free or how much protein is packed in its chicken nuggets.
Great Value is Walmart's biggest private label food brand and one of the largest food and consumer packaged goods labels in the U.S. The redesign of the brand, which spans 10,000 different products, also reflects how shoppers are looking at its store brands in food not as a stepdown from national labels but more as an equivalent.
