Coziness is king for Voited, an eco-conscious brand specializing in blankets, wearable robes, hammocks, slippers and storage solutions for travellers. The featured hashtag on its website is Step Into Comfort and its associated imagery is all life on the road and golden sands. However, it’s clear that mountain-loving nations are digging its toasty offerings, with Austria, Switzerland and Germany its best performing markets in Europe, where the company was founded, along with the UK.
The Slumber Jacket is an intriguing part of the brand’s Camping Companions collection. Coined a Convertible Sleep Walker, in effect it’s a wearable sleeping bag with arms and a convertible bottom that can be opened for strolling around or closed for drinking mulled wine in your camping chair or for a bit of shut eye. It’s not the kind of puffer jacket you’d pack for a hiking adventure – though I can imagine various use cases beyond camping, such as for warming up after a wild swim or surf, watching your kids play soccer on a blustery January morning, a winter stroll along the beach or even just getting very cozy for a Ben & Jerry’s (other non-UPF snacks are available) fuelled Netflix binge (other streaming services are also available).
