Lots of London’s top hotels are characterised by silver service and slightly fusty interiors. But what if a five-star hotel was oriented towards young people? That, to me, is the concept which the Virgin Hotel in Shoreditch has decided to run with.
It may be Richard Branson’s first London hotel but the vibe is much more New York. Located on the corner of Curtain Road in Shoreditch, the hotel officially opened earlier this year and occupies a warehouse-style red brick building which could be in Manhattan’s Meatpacking District.
