I’d consider myself pretty tapped into the K-Beauty scene. I’m deep in the TikTok reviews and have managed to get my hands on dozens of sunscreens, moisturizers, and lip masks from Seoul. Some of my favorite brands include Beauty of Joseon, Peach and Lily, Man: yo (they have the best cleansing oil, FYI), and Cosrx. But recently, Celimax—a Seoul-based brand known for giving you unmistakably glassy skin—has been popping up on all my socials. On TikTok, there are more than 50K hashtags related to the brand, with millions and millions of views.
The brand has 33 products under its umbrella, but two main ones dominate the conversation: The Vita A Retinal Shot Tightening Booster (great for smoothing out tech neck lines and achieving glass skin) and The Real Noni Energy Ampoule (a hydrator and redness reducer). And lucky for everyone, Celimax launched at Ulta today, meaning the brand is finally available in the States.
