If the Steam homepage has looked a little different to you lately, there might be a reason for that, and I'm not talking about the Steam summer sale.
Last month, Valve changed the requirements for a game to break into Steam's "Popular Upcoming" feed, which is coveted among indie developers as a way to gain visibility on the store and reach more players. Spending a few days or weeks in this feed can lead to big jumps in wishlists and eventually sales.