Flora ProActiv is giving the traditional exchange of cards a new purpose, this Valentine’s Day. The limited edition set of 4 cards encourages people to look after their heart health and get their cholesterol levels tested.
The tongue-in-cheek captions and designs bring to life a crucial message: the importance of managing cholesterol levels to prevent health issues, like coronary heart diseases.
Research of over 2,000 UK adults conducted by Flora ProActiv reveals that 1 in 5 (20%) Brits have been diagnosed with raised cholesterol, and a third (33%), have never had a cholesterol test. Flora ProActiv has created the range of Valentine’s Day cards as a tool to help educate the UK about cholesterol, the risks of raised cholesterol, and the importance of getting tests to manage cholesterol levels.
