The Prime energy drink, which was launched by English YouTuber KSI and American YouTuber Logan Paul last year, is set to arrive in the UK soon - and a warning to parents has already been issued.
A no-caffeine version of the drink, Prime Hydration, was developed to 'refresh, replenish and refuel' and is currently available in two major UK supermarkets, Asda and Aldi, and was fleetingly around in Costco, but fans have struggled to get hold of the drink as it seems to go out of stock as soon as it comes in.
Some smaller corner shops are selling it well over its recommended retail price, and parents are complaining about how hard it is to get hold of the beverage. The YouTubers have a relatively young fan base, and many youngsters have been desperate to get their hands on the product.
