Sexism in advertising isn't anything new – from '50s housewives to bikini-clad beer models, this constructed gender divide has led marketing for decades. Naively, I believed that in the great year of 2026, things might have changed for the better. Protein brand David is proving otherwise.
Relying on provocative branding, David tries, and ultimately fails, to undo years of sexist branding, only serving to worsen its cause. While the best adverts often spark conversation, David's tonal whiplash demonstrates a brand facing a clear identity crisis.
