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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Univision Sees 24% Ad Revenue Increase for ‘Premios Juventud’

Premios Juventud Coca Cola

TelevisaUnivision said its Premios Juventud youth awards show is especially hot this year with advertisers.

Ad revenue for the show is up 24% and Coca-Cola, which has been a sponsor for seven consecutive years, has stepped up to become the presenting sponsor. Coca-Cola will also be promoting its Sprite brand on the show for the first time this year.

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