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Benzinga

Business

Shivani Kumaresan

Ulta Beauty Unveils New Retail Media Network - Read How It Helps Brand Partners

Ulta Ulta Beauty Nasdaq Ulta Beauty Inc Vice President

Ulta Beauty Inc (NASDAQ:ULTA) has launched its retail media network, UB Media, to offer brands addressable advertising leveraging its Ultamate Rewards members.
The capability is expected to deliver a digital strategy for brand partners to personalize consumer engagement and drive growth.
"UB Media harnesses the power of our unmatched, first-party data from our 37 million loyal members to transform the way our brand partners can connect with beauty lovers," said vice president UB Media Brent Rosso.
Ulta Beauty said it enriched its portfolio of ad products and channels to bring UB Media to life.
Price Action: ULTA shares are trading higher by 1.60% at $356.05 on the last check Thursday.

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