Ubisoft recently held its annual shareholder's meeting, an event at which CEO Yves Guillemot has to take questions about the publisher's successes and failures. One of the latter is perhaps surprising, because Star Wars Outlaws is a pretty decent Star Wars game, and has benefitted from considerable post-launch support—it just didn't do the numbers.
One shareholder asked Guillemot straight-up whether this was a failure of marketing. The question (being live translated from French during the meeting) was phrased thusly: "What have you learned from the failure [of Outlaws] in terms of sales? Have you learnt anything new in terms of pricing, in terms of marketing?"
