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Fortune
Fortune
Prarthana Prakash

U.K. millennials and Gen Z labeled 'Guppies' because they're 'giving up on property'—they mostly live with mum and dad

a woman sitting by a window sill and looking outside (Credit: martin-dm—Getty Images)

The U.K. is facing such a steep cost of living crisis that it's costing British Zoomers and millennials their ability to buy homes. In fact, they've earned a new monicker now that many have been forced to move back into Hotel Mom—or in this case Mum.

Real estate listings company Zoopla dubbed this group of young adults as "Guppies"—a nod to the predicament that they are "giving up on property." Zoopla's data shows that not even a quarter of Brits under the age of 40 actually owns a home. And among those who don't, a full 42% have stopped aspiring to own their four walls entirely for at least the next 10 years and will likely remain living under the roof of their parents.

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