Three women did Fukubukuro shopping to celebrate the new year at a Coach store. They ended up with at least $1,250 worth of Coach bags, yet they paid only $500, something that shocked many viewers on TikTok who had never heard of the custom before.
@macyandmaliaunfil, a TikTok content creator posting from Hawaii, posted her and her friends’ Coach Fukubukuro haul on Jan. 2nd, garnering more than 3 million views in the span of a few days. In it, she showed off a few high-value items she and her friends got for extraordinarily low prices—a mere $500 for each person’s bag despite some of the items costing more than $600 individually.
