Despite their close political ties, President-elect Donald Trump and X owner Elon Musk, are in a business sense, competitors.
Trump is the majority shareholder of the Trump Media & Technology Group, which is the parent company of the upstart Truth Social platform. Musk owns X, formerly known as Twitter, which is the dominant player in the microblogging space. The two men, whose businesses compete for users’ time, advertisers’ dollars, and dominance of the cultural conversation, have not let their burgeoning tech holdings interfere with their political union.
