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Tribune News Service
Tribune News Service
Business
Henry Payne

Truck wars: GMC Sierra HD family gets beefier, techier, sexier

GMC GM Sierra Duncan Aldred Denali Ford

In the heavy duty pickup truck arms race, GMC has rolled out its latest weapon: the 2024 Sierra HD.

Surfing trends in these high-tech, high-performance times, the Sierra HD not only offers a raft of best-in-class claims but also sets a new bar for luxury. The mega-truck throws down the gauntlet on best-in-class towing, screen size, and trailering tech with 14 camera views and a slick feature that renders a gooseneck trailer invisible so the driver can monitor objects behind it.

Heavy duty capability commands big sticker prices and GMC's premium brand claims 31% share of the over-$75,000 market. To sweeten the pot, Sierra is introducing two more premium models: the Denali Ultimate and AT4X.

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