One of my favorite quotes from the seminal TV drama series The Wire was a line from Michaewl K. Williams’ Omar character: ‘You come at the king, you best not miss.’
You might ask: what does this have to do with camping coolers? Well, the world of camping coolers has a clear king at the moment. Yeti’s perennially popular premium coolers have made a once moderately unfashionable item cool. Not only this, the brand has raised the bar in terms of the quality customers should expect when investing in a cool box. So, if you bring a new cooler to the market, you’d better make sure it’s up to the task, otherwise you might get iced. Just ask Orca. You come at the king, you best not miss.
