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Tom’s Guide
Tom’s Guide
Technology
Alyse Stanley

Traffic triples to DuckDuckGo ‘No AI’ Search as Google doubles down on AI

DuckDuckGo logo on phone.

People are flocking to the privacy-focused search engine DuckDuckGo as Google goes all-in on its expanded AI-driven search interface. At Google's I/O conference last week, the company rolled out its biggest search upgrade in decades, replacing the standard page of links with an AI-powered search agent that does the leg work for you, complete with support for follow-up questions.

Considering how often the company's flagship AI Overview feature still struggles with hallucinations, users weren't thrilled at the news. Many are jumping ship for DuckDuckGo, which lets users tailor how much AI they want in their search experience. A representative for DuckDuckGo told CNET that, in the U.S., installations jumped 21% week over week from May 20 through May 26, directly following Google's announcement of several AI initiatives. Browser installs on iOS spiked by 33%, including 69% on Memorial Day.

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