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Fortune

Sydney Lake

Trade wars have Americans so nervous even six-figure earners are flocking to dollar stores

Dollar Tree Dollar General Michael Creedon Todd Vasos Five Below Inflation The Conference Board

Asian woman looking at cosmetics (Credit: Getty Images)

Discount retailers like Dollar General, Dollar Tree, and Five Below are winning over consumers amid tariffs and inflation. Dollar General and Dollar Tree also reported this week they’ve seen an uptick in middle and- higher-income consumers.

It’s not just lower-income consumers who are penny pinching to navigate President Donald Trump’s trade war and an inflationary period. Higher-income consumers are turning to dollar stores to stretch their dollar further, according to earnings calls this week from Dollar General and Dollar Tree.

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