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Tom’s Guide

Technology

Christoph Schwaiger

Toys'R'Us turns to OpenAI Sora for its latest commercial — here's what it looks like

Sora OpenAI Toys R Us

OpenAI Sora/Toys R Us/ .

Toys'R'Us, the infamous toy brand says it’s created the world’s first-ever real brand commercial using OpenAI’s much-hyped text-to-video tool Sora.

The minute-long video features an AI-made recreation of the iconic toy brand’s founder Charles Lazarus coming up with the idea for his business as a child, including dreaming of the mascot Geoffrey the Giraffe.

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