Children's chain Toys 'R' Us is targeting a UK comeback after agreeing a deal with American department store giants Macy's, Unilad reports.
The American deal will see the chain, which collapsed into administration in 2018, establish mini-stores inside Macy's across the United States, with openings planned from late this month through to mid-October. Since the brand was acquired by WHP global in 2021, Toys 'R' Us has partnered with Macy's to make its products available through the brand's website and Macy's online.
Now the brand's set for an in-store return at all Macy's branches across the country. The Toys 'R' Us shops will span from 1,000 square feet up to 10,000 square feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco, with their sections to include hands-on demonstration tables.
