Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Politics
Jessica Elgot Deputy political editor

Tories’ levelling up ad campaign broke the rules, finds watchdog

A levelling up advertisement on Facebook
A levelling up advertisement on Facebook. The ASA said ads did not make sufficiently clear they were paid advertising. Photograph: Facebook

A major advertising drive promoting the government’s levelling up agenda broke advertising rules, a watchdog has concluded after complaints were made about the billboard and local newspaper campaign.

The campaign preceded local elections this year and involved a significant number of placements on local newspaper websites, including the Grimsby Telegraph, the Derby Telegraph, the Birmingham Mail and the Leicester Mercury.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.