The Conservative party is in existential crisis over the electoral threat posed by Reform UK. But a recent experiment shows that not only is the new rightwing party usurping the old guard in the polls – it’s also eclipsing the Tories on the dating market.
In recent local elections, Reform took control of ten councils in England, adding 677 councillors. The Conservatives, meanwhile, lost 674 councillors and control of 16 councils.
Over on the love market, a recent study I co-authored shows people were more likely to swipe right (“like” or indicate interest) for a Reform voter than a Tory. While Reform voters had a 39% chance of a match, Conservatives had 35%.
