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The Guardian - AU
The Guardian - AU
Business
Catie McLeod

Toothbrushes, ice-cream and frozen pizza: data reveals how Coles and Woolworths switch promotions in sync

A prices dropped sign at a Woolworths supermarket
New analysis reveals products whose prices switched on and off promotion at Coles and Woolworths largely in sync over the past two years. Photograph: Asanka Ratnayake/Getty Images

You’re looking to buy an electric toothbrush. You’re in Woolworths and you see one of the Oral-B kits advertised for sale at $99.50.

The product appears to be a half-price bargain, reduced from its usual price of $199, which also happens to be how much the same item costs at Coles.

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