If you’re not on the social media platform, there’s a new IT girl of the moment, and it's Alix Earle. Whether you love or loathe her, there’s no escaping her gorgeous face and simple, yet effective makeup routine.
She literally uses but a handful of products to achieve her everyday look - but one makeup bag must have has caught the attention of her loyal fans. Best of all? It costs just £7, so hardly breaking the bank this January!
Alix’s minimal yet effective routine results in a smooth complexion, sun-kissed cheeks and juicy glossed lips. But it’s her clever use of some affordable products like a £7 NYX white eyeliner and her simple tips that people are really raving over!
For her signature and iconic eye, she applies the NYX Professional Makeup Epic Wear Long Lasting Liner Stick in White along the waterline to visibly brighten the under eyes. She also applies it along the bridge of her nose and blends it out for a highlight that really pops!
As for her holy grail mascara duo? Well Alix is a BIG fan of not one, but two mascaras.
After curling the lashes, Alix first uses the Too Faced Better Than Sex Waterproof Mascara - saying it’s the only thing that works for holding a curl on her naturally straight lashes. She then tops with the Benefit Roller Lash Lifting and Curling Mascara to lengthen and separate the lashes.
The result? Alix’s lashes are full, lifted and never seem to budge - so when she shared her lash routine that she says ‘will never change’ in her video, with over 6.7 Million views, people are rushing to try the killer combo!
Over the past month alone, the 22-year-old Miami college student has grown her following from 1 million to over 3.2 million, with her videos now raking in an average of 2 million views each.
Her content is cool, casual and relatable — she’s usually just putting on her makeup and getting ready for a night out. It’s this signature makeup look that people are obsessing over!
LookFantastic recently reported that over the past month, Google searches for ‘Alix Earle’ are up by 553%, with ‘Alix Earle makeup’ increasing by a whopping 605% in the past month too.
TikTokers are making their own videos of trialling the ‘Alix Earle Makeup routine’ with the #alixearlemakeup having over 11.4 million views and the #alixearle having over 253.4M views.
Beauty fans are even admitting that they have ditched their entire makeup bag for her routine and products!
So what do you think? Have you heard of Alix Earle? Have you tried the white eyeliner trick since laying eyes on the social media sensation? Let us know your thoughts in the comments section below.
