If you’re not on the social media platform, there’s a new IT girl of the moment, and it's Alix Earle. Whether you love or loathe her, there’s no escaping her gorgeous face and simple, yet effective makeup routine.
She literally uses but a handful of products to achieve her everyday look - but one makeup bag must have has caught the attention of her loyal fans. Best of all? It costs just £7, so hardly breaking the bank this January!
Alix’s minimal yet effective routine results in a smooth complexion, sun-kissed cheeks and juicy glossed lips. But it’s her clever use of some affordable products like a £7 NYX white eyeliner and her simple tips that people are really raving over!