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The Guardian - UK
The Guardian - UK
Technology
Lisa O'Carroll in Strasbourg

TikTok reward-to-watch feature suspended after EU threats to block it

Close up of screen reading TikTok Lite in white writing on black background.
The digital commissioner, Thierry Breton, said the feature on TikTok Lite could be as ‘addictive as cigarettes’. Photograph: Kiran Ridley/AFP/Getty Images

A TikTok service offering rewards such as gift vouchers for watching videos has been suspended by the company shortly after the EU threatened to block it amid fears of addiction among children.

On Monday the digital commissioner, Thierry Breton, said the Chinese-owned video-sharing platform had “failed to prove” the feature on TikTok Lite, which launched recently in France and Spain, complied with obligations under sweeping new Digital Service Act (DSA) laws.

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