A few seconds of Donald Trump on the 2024 campaign trail have triggered an advertising dispute around Alex Gibney's documentary about Elon Musk, putting political-content rules, free speech and Musk's own social-media empire in the same story.
Bleecker Street, the US distributor of 'Musk', initially found its paid trailer ads rejected by TikTok, X, YouTube and Meta. YouTube and Meta have since reversed their decisions, leaving TikTok and X as the two platforms still not running the ads.