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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

Three out of 10 young adults in UK do not own or ever use an iron, poll finds

United Kingdom Lakeland
Iron and Ironing Board
By contrast, 90% of those aged over 45 own an iron and use it regularly, according to the poll of 3,000 adults. Photograph: Michael Haegele/Getty Images

It was once an essential appliance that ensured you looked smart for work or college, but the iron is fast becoming obsolete as more relaxed dress codes mean turning up in rumpled clothing is no longer a faux pas.

About 30% of 18- to 34-year-olds do not own an iron and “never iron their clothes”, according to consumer research. When asked why they did not possess an item considered vital by previous generations, the refuseniks said the main reason was “their clothes didn’t need ironing”.

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