‘Every day will be a perfect shopping day,” cooed the adverts for America’s first indoor mall when it opened in Edina, Minnesota, in 1956. Edina is blanketed by snow and ice in winter, and baked by unbearably humid heat in summer. The Southdale Center offered the bliss of balmy strolls all year round.
Inside its crisp, white, rectangular blocks lay neat parades of shops arranged around a three-storey Garden Court of Perpetual Spring, where 50ft eucalyptus trees rose towards high windows and exotic vines tumbled from balconies overhead. A cylindrical cage filled with brightly coloured birds towered over cafe tables adorned with cheery yellow umbrellas (despite the lack of weather), while a carousel turned to the soothing sounds of muzak. Compared with the familiar low-rise, outdoor strip malls, this climate-controlled, multi-storey shopping landscape was a breakthrough.
