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Benzinga
Benzinga
Business
Paula Tudoran

This Startup's AI Personas Now Train Staff At L'Oréal—And The Founder Says She Got The Idea From The Sims

Businessman,Using,Technology,Ai,Artificial,Intelligence,Use,Analytics,,Automation,For

A childhood obsession with “The Sims” has evolved into an $11 million artificial intelligence startup now powering digital training for global brands like L’Oréal and Henkel. Co-founded by Synthesia alumni Caoimhe Murphy and Ben Carr, Anam is building real-time, emotionally intelligent AI personas that replicate human presence with near-flawless realism, Forbes reports.

Backed by Redpoint Ventures, Anam just closed a $9 million seed round, bringing its total funding to $11 million and accelerating plans for U.S. expansion and product development, Forbes says. According to Anam, the funding will bolster the company's proprietary CARA II model, which enables hyper-realistic, sub-second AI avatar responses that mimic natural conversation, body language, and facial expressions.

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