The It bag of the season doesn’t have a designer label or a logo. (You can invest in a swanky version if you really want to, but the most popular version can be picked up for less than £15.) The bag of the season doesn’t even have a name; it has a shape – the half moon. I’ve heard people talk about the lemon-slice bag (which sounds pleasingly cocktail-hour-ish) or the croissant bag (the spirit of the Fendi Baguette lives on) but half moon makes the most sense, because that is all there is to this bag, really – just a graphic outline, like the moon seen from Earth.
You have already seen this bag everywhere, by the way. In fact you may well have one. The Uniqlo version has been a TikTok sensation. Costing £14.90 in a pick’n’mix of colours, it is made of nylon, soft but sturdy, a minimal but pleasing half moon. The strap is seatbelt-wide and thick, so it doesn’t dig into your shoulder, and it’s adjustable, so you can choose where you want the weight of the bag to sit, whether that’s snug under your arm or against your hip.
This bag is an ingenious Mary Poppins-esque size too, in that it looks neat and minimal but holds a surprising amount.
