Get all your news in one place.
100's of premium titles.
One app.
Start reading
Windows Central
Windows Central
Technology
Sean Endicott

ASUS’ Zenbook A16 shows why Microsoft must rethink Copilot+ PC branding

ASUS Zenbook A16 open on a desk, highlighting its clean design and large display.

ASUS didn’t set out to make a statement about Microsoft’s AI PC strategy, but the new Zenbook A16 ends up doing exactly that. It’s a clean, focused laptop with strong hardware, a clear purpose, and none of the branding noise that has followed Copilot+ PCs.

Meanwhile, Microsoft continues to push a label that few consumers understand and even fewer need. The contrast is becoming impossible to ignore, especially as Surface devices struggle to find the same clarity. The Zenbook A16 is more than a good laptop — it’s a reminder of what the AI PC category actually needs.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.