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With the help of artificial intelligence (AI), the customer relationship management (CRM) industry has evolved to help businesses manage interactions with customers and potential customers. The CRM industry is rapidly expanding due to rising demand for data-driven customer engagement and AI-powered automation. Businesses are shifting to cloud-based CRM systems, and mobile CRM usage is increasing.
Valued at $3.4 billion, Braze (BRZE) is a growing tech company that specializes in customer engagement platforms that enable businesses to deliver personalized and targeted messaging to their users. Braze’s AI-powered platform helps businesses to engage with their customers via a variety of channels, including mobile apps, websites, email, SMS, and push notifications. The company reported strong financial results for the fourth quarter of its fiscal 2025, with solid revenue growth, increased customer engagement, and a strategic acquisition that emphasizes the company’s AI-driven future.