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Digital Camera World
Digital Camera World
Kim Bunermann

This 100MP flagship is the "finest stills camera ever made" – yet it can't get to No.1 in charts as full-frame models beat it for 3 months straight

Hasselblad Sony Canon Nikon silver Yodobashi
Hasselblad X2D II 100C on a wooden surface.

Japan's camera market rarely stands still – yet the latest Yodobashi best-seller rankings reveal a familiar story. For the past three months, the Sony A7 V has held the top spot, claiming No.1 since its release in December 2025...

Trailing behind on No.3 is Hasselblad's X2D II 100C, widely recognized for its exceptional image quality and medium-format sensor. Despite its prestige, the 100MP powerhouse hasn't been able to overtake Sony's flagship, held back in part by its premium price tag.

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