Super Bowl LVIII is just one day a way. And as well as seeing whether the NFC's San Francisco 49ers or the AFC's Kansas City Chiefs prevail on the pitch in Sunday's game, we'll see the results of many millions of dollars of marketing spending in the form of the best 2024 Super Bowl ads.
So who are the contenders? Some brands have already given the game away, as it were, releasing full Super Bowl ads in advance of the big day. Others prefer to maintain an element of anticipation and surprise, only posting trailers and teasers. Here's our pick of the ones to look out for, from the cutest and most powerful to the controversial and just plain weird (also see our roundup of the biggest Super Bowl design controversies).
