
As much as some of us rail against tech here, even at InsideEVs, our snark and well-researched critiques of too much in-car tech can sometimes fall on deaf ears. Automakers are cramming more and more cars full of technology and customers are resonating hard with it. A new study from the automotive research analyst group AutoPacific shows us that customers are really into new tech features—in fact, they want more of them.