These are some of the strategies Chipotle, Disney, and P&G are using to retain pricing power

rocter & Gamble Co. (P&G) Tide brand detergent is arranged for a photograph (Credit: Daniel Acker/Bloomberg via Getty Images)

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“Companies have to think very carefully and very strategically about how they approach pricing strategy,” EY Parthenon chief economist Gregory Daco tells me. “We're no longer in the 2021 or 2022 environment where demand was quite robust and companies were being rewarded for exercising pricing power because everybody was doing so.”