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Manchester Evening News
Manchester Evening News
National
Amy Walker

‘The world’s gone mad’: Firm forced to remove ‘inappropriate’ billboard hits back with ‘shirtless man’ poster

ASA

An Oldham grass company forced to take down an 'inappropriate' billboard by the advertising watchdog has returned with a new poster showcasing a shirtless man.

The Advertising Standards Authority (ASA) - the UK's independent regulator of advertising across all media - forced Oldham-based Great Grass MCR Ltd to take down a billboard in November last year after ruling it 'objectified and stereotyped women as sexual objects'.

The poster, situated on a busy junction in Hollinwood, where Oldham Road meets the M60 motorway, featured a headline stating the company were 'Artificial Grarse Experts'. Underneath the text was an image of a woman wearing a bikini with text which states: "Perfect 365 days a year...Get laid by the best."

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