The Valens Company Inc. (NASDAQ:VLNS) (TSX:VLNS) has secured an exclusive cannabis partnership with Coldhaus Distribution to provide integrated logistics solutions for Valens-branded cannabis products across Ontario, Alberta, and British Columbia.
Pursuant to the two-year partnership, Coldhaus in conjunction with Valens will be responsible for store level representation, brand advocacy, distribution route coverage and retail staff education to drive brand visibility and commercial retail presence.The dedicated field team to be put in place through this partnership will allow Valens to connect with and educate retail staff in respect to its brands and product attributes providing an opportunity to help drive consistent in-store category strategy while supporting retailers as they focus on enriching consumer experience.
