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The Associated Press

The U.K. blocks Microsoft's $69 billion deal to buy game giant Activision Blizzard

The Activision Blizzard Booth during the Electronic Entertainment Expo in Los Angeles on June 13, 2013. British regulators have blocked Microsoft's $69 billion deal to buy the video game maker over worries that it would stifle competition in the cloud gaming market. (Jae C. Hong/AP)

LONDON — British regulators on Wednesday blocked Microsoft's $69 billion purchase of video game maker Activision Blizzard, thwarting the biggest tech deal in history over worries that it would stifle competition in the fast-growing cloud gaming market.

The Competition and Markets Authority said in its final report that "the only effective remedy" to the substantial loss of competition "is to prohibit the Merger." The companies have vowed to appeal.

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