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Fortune
Fortune
Diane Brady

The trust problem with 23andMe

23andMe United States Anne Wojcicki Diane Brady Russia Ukraine
Photo: Anne Wojcicki, chief executive officer and co-founder of 23andMe Inc., speaks during the TechCrunch Disrupt 2017 in San Francisco, California, U.S., on Tuesday, Sept. 19, 2017. TechCrunch Disrupt, the world's leading authority in debuting revolutionary startups, gathers the brightest entrepreneurs, investors, hackers, and tech fans for on-stage interviews. Photographer: David Paul Morris/Bloomberg via Getty Images
  • In today’s CEO Daily: Diane Brady on the 23andMe bankruptcy.
  • The big story: Partial ceasefire between Russia and Ukraine.
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  • Analyst notes from Apollo on stagflation, Ark Invest on Waymo v Tesla, Goldman Sachs on Microsoft, Bank of America on the global economy.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. In 2012, when 23andMe lowered the price of its DNA kits to $99 a piece, I bought one for everyone in my family: my husband, kids, sisters, parents, even my in-laws. Founder Anne Wojcicki had won me over when I interviewed her about the power of genome-mapping for understanding our health and ancestry, and furthering research into genetic diseases. 

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