In a recent interview with former SNL star Bowen Yang and comedian Matt Rogers on their pop culture-skewering Las Culturistas podcast, Lena Dunham declared a war on quiet luxury. Enough with ‘oatmeal with bone with beige with tan’ as a signifier of elegance and a particularly understated, knowing kind of chic.
Dunham’s team should probably steer clear of booking her into Aethos, the newest addition to Shoreditch’s luxury hotel roster, then. Moving into the site formerly occupied by the Nobu Hotel, the rooms here use stone as a sculptural highlight and calming, tasteful neutrals as a base for everything. There is black, yes: cocooning the corridors into a permanent seductive nighttime, and maintaining the Japanese history of its predecessor on slatted feature walls. But if you’re looking for colourful whimsy, you’d be best turning elsewhere.