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Fortune
Fortune
Business
Steve Mollman

The Southwest Airlines debacle made (some of) its rivals do the unthinkable: Cap fares to help stranded passengers

(Credit: Christopher Goodney—Bloomberg via Getty Images)

To say Southwest Airlines is having a bad week on the public relations front would be an understatement. Customers are seething after the airline’s widespread flight cancellations following the massive winter storm that disrupted holiday travel across the nation far outpaced those of industry rivals. Southwest has been canceling upwards of two-thirds of its flights every day since Monday, while its peers are only canceling about 2% due to inclement weather. 

Rival airlines weren’t off the hook for a potential PR black eye, as customers seeking alternative routes took to social media to complain of high prices from other carriers on routes affected by the Southwest meltdown. Now, the great Southwest meltdown of 2022 has done the unthinkable: Gotten capitalist airlines to put price caps on some affected routes and take pity on all those stranded passengers. 

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