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Louder
Louder
Entertainment
Dave Ling

The rock musicians battling against AI: "If they can do it to Steve and they can do it to me, what's next? How far will they go?"

A live shot of Steve Marriott.

"It sounded like a half-decent white soul singer trying to sound like Steve Marriott – and failing." Humble Pie drummer Jerry Shirley is talking to Classic Rock about an AI-generated track produced by Cleopatra records that attempted to emulate Steve Marriott's vocals. "It didn’t sound anything like Steve," he says. "I felt so strongly that I turned down twenty thousand dollars.” 

Shirley and former bandmate Peter Frampton are speaking to Classic Rock as the debate over AI-generated vocals rumbles on. As reported last month, Frampton and Shirley are among a growing list of celebrated musicians objecting to plans by the estate of the pair’s late Humble Pie colleague, frontman Steve Marriott, to release so-called ‘new’ recordings from the singer, who died in 1991 at the age of 44.

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