Just like in fashion, fragrance trends come and go. The best perfumes of 2025 saw us dousing ourselves in vanilla-laden scents, and while gourmands are certainly not going anywhere in 2026, they've taken on a whole new tasty identity. The must-have perfumes this year are turning to juicy, fresh fruits for inspiration. If you're an avid scroller of PerfumeTok (guilty!), then you've probably seen the countless reviews on cherry, pear, and classic citrus fragrances. However, there's a fruit set to rise above them all in popularity: strawberries.
I was curious to hear what notes would take over the fragrance world in 2026, so I turned to Darryl Do of Delbia Do Fragrances and Flavor for insight. To my surprise, he said, "Strawberry is the next call-out note for perfumes," and added that "Malin & Goetz Strawberry, Phlur Strawberry Letter, and Nest Santa Barbara Strawberry are a few in the scent-scape." While strawberry in fragrance is nothing new, per se, it is going through a bit of a revival—I've counted at least four new strawberry perfumes that have launched this year alone.
