You likely don't need me to tell you that fragrance is an especially booming business. With the global perfume market projected to reach $87 billion by 2034 (according to a Fortune Business Insights study), it's no wonder that we see dozens of new launches hit the shelves every month. As someone who sniffs their way through said launches, not every bottle is worth your hard-earned dollar. But the latest brand hoping to make its way onto your vanity is none other than Summer Fridays.
I've built up a hearty collection of Summer Fridays Lip Butter Balms over the years, and the brand's Jet Lag collection is a must-have on every flight I take. With the launch of its very first eau de parfum, Sunlit Vanilla, Summer Fridays is now part of my olfactory personality, too.
