Every US election throws up a cast of figures adjacent to the campaign who endorse one candidate or another. Kamala Harris had a long line of celebrity backers, from Beyoncé to Bruce Springsteen.
Donald Trump had his own celebrities, such as Hulk Hogan, but he was also supported by a group of converted Democrats: Joe Rogan, Tulsi Gabbard, (just chosen as Trump’s director of national intelligence), Robert F. Kennedy Jr (Trump’s pick to head the federal health agency), and Elon Musk, who has been selected to co-lead Trump’s Department of Government Efficiency.
These figures are notable not just because they switched sides, but because they were part of an immensely popular online phenomenon born in the mid-2010s: the intellectual dark web. (Not to be confused with the dark web.)