Motorcycle companies spend millions convincing us that a bike is special. They roll out slick videos, dramatic launch events, and enough buzzwords to power a corporate bingo tournament. But eventually, the marketing stops and the real test begins. And that’s when the aftermarket industry enters the picture.
Take the Honda XL750 Transalp, for example. When it hit the market, it wasn’t the most powerful middleweight ADV. It wasn’t the most dirt-focused. It wasn’t the cheapest, either. Instead, Honda built something that sat right in the middle of the adventure-bike Venn diagram and somehow made that seem like a good idea. Turns out it was. And a very good one at that.
