Matcha has been around for thousands of years, with records of it being consumed in ancient China around 2700 BC. But the bright green tea has only recently gained popularity in the UK, where it’s filtered down from fitness influencers to the regular consumer.
According to research from Grand View, the UK’s matcha tea market generated a revenue of 45.3 million pounds in 2024 and is expected to reach 71.2 million by 2030. Most coffee chains now offer a matcha latte or iced matcha latte, and demand is now so high that Starbucks reportedly experienced matcha shortages. Health food retailer Holland & Barrett also reported that matcha sales are up 77 per cent with gen-z leading the interest in matcha drinks to enjoy at home.
